9 Digital Products Any Brick-and-Mortar Business Can Sell Online

Running a brick-and-mortar business means juggling a million things at once—managing staff, keeping customers happy, handling inventory, and somehow finding time to actually grow your business. But what if there was a way to make money that didn’t require more stock, more hours, or even more space?

Enter digital products. They let you tap into the knowledge, skills, and brand you’ve already built—turning them into income streams that work for you 24/7. Whether your store is bustling with customers or it’s a slow season, digital products keep the cash flow steady without adding extra stress.

The best part? You don’t need to reinvent the wheel. These ideas fit seamlessly with what you’re already doing. Here are 9 digital products any brick-and-mortar business can sell—and how to turn them into real, consistent income (not just another project collecting digital dust).

1. Digital Guides & eBooks

Best for: Any business owner with specialized knowledge (think: coffee shops, salons, gyms, boutiques).

You’re already an expert in your field—why not monetize that expertise? People are willing to pay for information that saves them time, solves a problem, or helps them learn a new skill. Digital guides and eBooks are perfect for this because they’re easy to create, require zero inventory, and can be sold over and over again.

Examples:

• Coffee Shop: Sell a “Home Barista Guide” teaching customers how to make café-quality drinks at home, complete with recipes, brewing techniques, and tips for latte art.
• Boutique: Create a “Personal Styling 101” guide with wardrobe curation tips, seasonal fashion trends, and how to mix and match outfits. You could even niche down further—“Dressing for Your Body Type” or “How to Build a Capsule Wardrobe.”
• Gym/Fitness Studio: Design a “4-Week Strength Training Plan” for beginners, complete with workout routines, form tips, and nutritional advice. Bonus points if you include printable workout logs or progress trackers.
• Salon: Develop a “DIY Hair Care at Home” guide with tips for maintaining salon-fresh hair between visits, tutorials on styling techniques, and product recommendations.
• Florist: Create a “Seasonal Flower Arrangement Guide” teaching customers how to select, arrange, and care for flowers at home. You could even include tips on drying flowers or creating holiday-specific arrangements.

How to Start:

• Write your guide in Google Docs or design it in Canva for a more polished, visually appealing layout.
• Export it as a PDF for easy downloading.
• Sell it on your website (using a tool like Shopify or Stan Store), Etsy (great for creative niches like florists or boutiques), or Gumroad (perfect for simple, no-fuss digital sales).
• Pro Tip: Upsell by bundling guides together or offering them as part of a membership or subscription service.

2. Online Courses & Workshops

Best for: Service-based businesses (salons, gyms, pet groomers, photographers, consultants).

If you’ve ever had a customer ask, “How do you do that?” or “Can you teach me?”—that’s your cue. People are eager to learn from trusted experts, and online courses are a fantastic way to package your skills and knowledge into a profitable digital product. Whether it’s teaching a specific technique or sharing your process, you can easily turn what you already do in person into an online course or workshop.

Examples:

• Salon Owner: Offer a “DIY Haircare at Home” course teaching clients how to maintain healthy, salon-quality hair between appointments. You could include modules on heat styling techniques, product recommendations, and even tutorials for easy at-home updos.
• Photographer: Create a course like “How to Take Instagram-Worthy Photos with Your Phone.” Cover basics like lighting, composition, editing apps, and posing tips. This could appeal to influencers, small business owners, or even parents wanting better family photos.
• Pet Groomer: Launch “Dog Grooming 101 for Pet Owners” to help people learn basic grooming techniques like nail trimming, brushing, and bathing at home—perfect for pet parents who can’t visit the groomer as often.
• Gym/Fitness Studio: Host a “Beginner’s Guide to Strength Training at Home” workshop, walking clients through proper form, simple routines, and equipment recommendations.

How to Start:

• Record your videos using your phone (with decent lighting and sound) or use Zoom to record live workshops. You don’t need fancy equipment—authenticity often resonates more than perfection!
• Use platforms like Teachable, Podia, or Thinkific to host and sell your course. These platforms handle everything from payment processing to course delivery, making it super easy to get started.
• Pro Tip: Offer a free mini-course or workshop as a lead magnet to build your email list. Once people see the value you provide, they’re more likely to invest in your full course.

🔗 Want to go deeper? Check out Transform Your Brick & Mortar Business: A Step-by-Step Guide to Creating a Digital Product Income Stream to get started!

3. Memberships & Subscriptions

Best for: Businesses with repeat customers (gyms, yoga studios, cafes, boutiques).

If your business thrives on loyal, repeat customers, a membership or subscription model is a no-brainer. It’s a powerful way to build a community around your brand while creating a steady stream of recurring income. Plus, people love feeling like they’re part of an exclusive club—especially when it comes with perks, discounts, and insider access.

Examples:

• Gym or Yoga Studio: Offer an “At-Home Fitness Membership” with on-demand workout videos, live-streamed classes, and downloadable fitness plans. You could even throw in monthly challenges or a private community for accountability.
• Boutique: Create a “VIP Style Membership” where members get monthly style guides, exclusive early access to new arrivals, and invites to private shopping events (either virtual or in-store). Add personal styling tips or Q&A sessions to make it feel extra special.
• Café: Launch a “Coffee Lovers Club” with members-only brewing tutorials, coffee bean subscription boxes, and discounts on drinks or merch. You could even send out monthly recipes for unique seasonal beverages.
• Florist: Set up a “Flower of the Month” subscription, where customers receive monthly floral arrangement guides, tips for flower care, or even a digital bouquet design workshop. Add exclusive discounts for future in-store purchases.
• Salon: Introduce a “Beauty Insider Membership” offering monthly tutorials on haircare, makeup, or skincare routines, plus VIP discounts on products and priority booking for appointments.

How to Start:

• Use platforms like Patreon, Kajabi, or MemberVault to easily set up your membership. These platforms allow you to offer tiered memberships, process payments, and deliver content seamlessly.
• Add value consistently: Whether it’s monthly tutorials, discounts, or exclusive content, make sure your members feel like they’re getting more than they’re paying for.
• Build a community: Use private Facebook groups, Discord channels, or built-in platform communities to foster connection among members. People stick around longer when they feel part of something bigger.

4. Printables & Templates

Best for: Businesses with a creative or organizational angle (boutiques, event planners, florists, cafes, coaches).

Printables and templates are the ultimate low-maintenance digital product. Once you create them, they can sell over and over with no extra work on your part. Plus, people are always on the hunt for tools that make their lives easier—whether it’s organizing their closet, planning a wedding, or staying on top of their goals.

Examples:

• Boutique: Sell Printable Wardrobe Planners to help customers build a capsule wardrobe, organize seasonal outfits, or plan vacation looks. You could even bundle them with styling tips or seasonal lookbooks.
• Event Planner: Offer Wedding Planning Checklists, Budget Trackers, or Seating Chart Templates for couples planning their big day. You could expand this to party planners with Birthday Party Planners or Holiday Event Checklists.
• Florist: Design DIY Flower Arrangement Guides, Seasonal Bloom Planners, or even Printable Greeting Cards with floral designs customers can pair with their flower purchases.
• Café: Offer Recipe Cards for specialty drinks, Coffee Tasting Journals for enthusiasts, or Meal Prep Planners for customers who want to pair their coffee with healthy meals.
• Salon: Create Haircare Routine Trackers, Skincare Logs, or Seasonal Beauty Planners that help clients keep up with their self-care routines between appointments.

How to Start:

• Use Canva to design beautiful, easy-to-use templates. Canva offers tons of customizable layouts, making it simple to create professional-looking products—even if you’re not a designer.
• Sell your printables on platforms like Etsy, Gumroad, or Shopify. These platforms are perfect for reaching customers who are already searching for printable products.
• Pro Tip: Bundle related templates together (e.g., a Wedding Planner Bundle with checklists, timelines, and budget sheets) to increase the perceived value and price point.

Bonus Idea: Don’t forget seasonal printables! Holiday gift guides, event planning checklists, or New Year goal-setting sheets are all high-demand products at the right time of year.

5. Branded Stock Photos & Graphics

Best for: Businesses in visually appealing industries (boutiques, salons, florists, bakeries, coffee shops).

If your business is naturally photogenic—and let’s be honest, who doesn’t snap photos of their latest floral arrangement or latte art?—you’re sitting on a goldmine of digital content. Other small businesses, bloggers, and content creators are always looking for high-quality, niche-specific stock photos that feel authentic and fresh. Why not monetize the beautiful visuals you’re already creating?

Examples:

• Florist: Sell Seasonal Floral Stock Photos—think stunning bouquets, close-ups of fresh blooms, or styled shots of arrangements in home settings. These are perfect for lifestyle bloggers, wedding planners, or interior designers looking for botanical content.
• Boutique Owner: Create Styled Flat-Lay Fashion Photos featuring curated outfits, accessories, or seasonal trends. Other fashion influencers, online boutiques, and social media managers would love access to unique, cohesive images.
• Bakery: Offer High-Quality Dessert Photos—from mouth-watering close-ups of pastries to styled shots of beautifully plated cakes and cookies. Food bloggers, recipe developers, and even cafes without in-house photography teams will snap these up.
• Salon: Sell Before-and-After Hair Transformation Photos, Product Flat-Lays, or Salon Aesthetic Shots that other beauty professionals can use for their websites or marketing materials.
• Coffee Shop: Offer Artful Coffee Photography—from beautifully styled latte art to cozy café vibes. Perfect for other coffee shops, lifestyle bloggers, or even corporate teams creating content for coffee-related products.

How to Start:

1. Capture Your Photos: Use your phone or a DSLR camera—just make sure the lighting is good and the images are high-resolution. For a cohesive look, stick to a consistent editing style (you can use Lightroom presets or apps like VSCO).
2. Edit & Brand: Add subtle branding or color adjustments to make your photos stand out. If you’re offering graphics, consider adding text overlays, quotes, or customizable templates.
3. Sell Online: Upload your photos to marketplaces like Creative Market, Etsy, or Gumroad. You can also create a shop on your own website for direct sales. Consider offering bundles or subscriptions for regular content drops (e.g., monthly seasonal photo packs).
4. Market to Other Businesses: Target local businesses in your niche who may not have time or resources for custom photography. Reach out to bloggers, social media managers, or even other brick-and-mortar owners who could benefit from beautiful visuals.

Bonus Tip: Don’t forget about holiday or seasonal content! Photos tied to specific times of year (like spring blooms for florists or holiday desserts for bakeries) can become top sellers during peak seasons.

6. Virtual Consultations & Coaching

Best for: Any business owner with expertise in a specific area (boutiques, fitness trainers, salons, florists, coffee shops).

You’ve spent years mastering your craft, whether that’s curating the perfect wardrobe, creating flawless hairstyles, or designing killer workout plans. But here’s the thing—people are willing to pay for that expertise, even if they can’t walk through your doors. Virtual consultations and coaching sessions let you expand your reach beyond your local area, offering personalized advice, guidance, and support to clients anywhere in the world.

Examples:

• Salon Owner: Offer Virtual Hair Consultations where clients can get personalized advice on haircare routines, product recommendations, or even at-home color touch-ups. You could also host group sessions on topics like “Mastering DIY Blowouts” or “Taming Frizz 101.”
• Boutique Owner: Provide Personal Styling Sessions via Zoom. Help clients revamp their wardrobes, choose outfits for special occasions, or even develop a signature style. You could also offer seasonal style refresh packages or create mini group workshops like “Building a Capsule Wardrobe.”
• Fitness Trainer: Create Customized Workout Plans or host Virtual Personal Training Sessions. Whether it’s one-on-one coaching, small group classes, or pre-recorded workout programs, clients love the flexibility of training from home. You could even offer nutrition coaching or accountability check-ins.
• Florist: Host Virtual Floral Design Classes where you teach clients how to create their own arrangements at home. You could also offer consultations for weddings or events, guiding clients on floral choices and design ideas, even if they’re not local.
• Coffee Shop Owner: Offer Virtual Coffee Brewing Consultations for coffee lovers who want to perfect their at-home brewing techniques. You could also create personalized coffee subscription plans based on their taste preferences.

How to Start:

1. Define Your Offer: Decide what services you’ll offer and how you’ll structure them. Will you offer 30-minute consultations, hour-long coaching sessions, or multi-session packages? Consider creating bundled offers for recurring clients (e.g., monthly styling sessions or fitness check-ins).
2. Set Up Scheduling: Use tools like Calendly or Acuity Scheduling to automate appointment bookings. Sync it with your calendar to avoid double-booking and set up automatic reminders for clients.
3. Host Your Sessions: Use Zoom, Google Meet, or even Skype for your virtual sessions. Make sure you have a quiet, well-lit space and a stable internet connection for a professional feel.
4. Promote Your Services: Market your consultations on your website, social media, and to your existing customer base. Share client testimonials, behind-the-scenes clips of your sessions, or even free mini-tips to showcase your expertise.

Bonus Tip: Don’t forget to upsell after your consultation! For example, a boutique owner could recommend specific products from their shop, or a fitness trainer could offer ongoing monthly coaching packages.

7. Paid Newsletters

Best for: Business owners who already have an email list or a loyal customer base (bookstores, coffee shops, boutiques, consultants, gyms).

If your customers love hearing from you, why not take it a step further and offer exclusive, premium content through a paid newsletter? This is a low-maintenance way to generate consistent income while providing real value to your audience. Plus, it strengthens customer loyalty and keeps your brand top of mind.

People crave insider knowledge, expert advice, and curated content that saves them time or enhances their experience. A paid newsletter lets you share your expertise regularly, positioning you as a trusted authority in your niche. Whether it’s monthly deep dives, weekly tips, or special behind-the-scenes insights, your audience will pay to get that direct access.

Examples:

• Bookstore: Create an “Insider’s Book Club” newsletter where subscribers get personalized book recommendations, author interviews, early access to events, or even exclusive discounts. Add value with themed reading lists (e.g., “Cozy Winter Reads” or “Hidden Literary Gems”).
• Coffee Shop: Offer a “Coffee Connoisseur’s Club” newsletter with exclusive brewing techniques, coffee bean spotlights, at-home latte recipes, or stories behind your sourcing process. Throw in occasional subscriber-only discounts or free tastings.
• Boutique: Launch a “Style Insider” newsletter where subscribers get fashion trend reports, styling tips, or first dibs on new arrivals and sales. You could even share behind-the-scenes content, like how you curate your collections.
• Business Consultant: Share monthly industry trend reports, strategic business insights, or case studies with actionable advice. This works great for positioning yourself as an expert in your field, and you can scale it by offering different pricing tiers for varying levels of content access.
• Gym or Fitness Studio: Send out weekly workout plans, nutrition tips, and motivational content. Include exclusive video tutorials or spotlight success stories from your gym community.

How to Start:

1. Choose Your Platform: Use tools like Substack (great for creators and simple to use) or ConvertKit (perfect if you already use it for email marketing). Both platforms make it easy to set up a paid subscription model.
2. Decide on Frequency & Pricing: Will you send content weekly, bi-weekly, or monthly? Keep your pricing accessible—something like $5-$10/month is a great starting point. Consider offering both free and paid tiers to attract more subscribers and give them a taste of what you offer.
3. Curate Compelling Content: Focus on delivering content that’s valuable and relevant to your audience. This could be educational, inspirational, or entertaining—just make sure it feels exclusive and worth the price.
4. Promote Your Newsletter: Share sneak peeks on social media, offer a free trial period, or provide limited-time discounts for early subscribers. If you already have an email list, pitch your paid newsletter as a VIP insider club.

Bonus Tip: Add bonus perks like downloadable resources, exclusive discounts, or early access to new products or events. The more value you pack in, the more your subscribers will stick around.

8. DIY Kits with Digital Instructions

Best for: Businesses that sell physical products and want to offer a hands-on, interactive experience (florists, bakeries, boutiques, craft stores, home decor shops).

DIY kits are a brilliant way to blend your in-store products with an online income stream. Customers love the idea of creating something themselves—but they also want guidance from the pros (that’s you!). By pairing physical kits with digital instructions, you’re giving them the best of both worlds: the tools they need and the know-how to get it right.

DIY kits offer an experience, not just a product. They’re perfect for gifts, events (like virtual parties or workshops), or just a fun night at home. Plus, when customers can recreate a piece of your brand in their own space, they’re more likely to stay engaged and come back for more.

Examples:

• Florist: Sell a DIY Bouquet Kit that includes fresh flowers, floral tape, and decorative wrapping. Pair it with a video tutorial on how to arrange the perfect bouquet. You could even offer seasonal versions—like holiday wreath kits or spring floral arrangements.
• Bakery: Create a DIY Cupcake Decorating Kit with pre-baked cupcakes, frosting, and toppings. Include a beautifully designed recipe eBook or video that walks them through different decorating techniques, from simple swirls to intricate designs. This is great for birthday parties, date nights, or family activities.
• Boutique: Offer a “Capsule Wardrobe Kit” where customers receive a curated selection of staple pieces along with a PDF style guide on how to mix and match outfits. You could even include bonus tips on accessorizing or transitioning outfits from day to night.
• Craft Store: Sell DIY Candle-Making or Soap-Making Kits with all the materials needed, plus a step-by-step video tutorial or printable instructions.
• Home Decor Shop: Offer a DIY Wall Art Kit with supplies like canvases, paints, and brushes, accompanied by an instructional video on creating trendy designs like abstract art or minimalist line drawings.

How to Start:

1. Package Your Kit: Bundle together all the physical materials needed for the project. Keep the packaging attractive and on-brand—presentation matters!
2. Create Digital Instructions: Film a simple tutorial video using your phone, or design a step-by-step PDF guide in Canva. Make sure your instructions are clear and easy to follow, even for beginners.
3. Sell Online & In-Store: Offer these kits as add-ons to in-store purchases, or sell them separately through your website, Etsy, or social media platforms. You could even create limited-edition kits for holidays or special events.
4. Promote the Experience: Use social media to showcase the fun of your DIY kits. Share behind-the-scenes content, customer creations, and time-lapse videos of the process. Encourage your customers to tag you in their DIY projects for even more visibility.

Bonus Tip: Add a virtual workshop option where customers can join a live Zoom session to complete their kits with your guidance. This adds an interactive element and builds a stronger connection with your audience.

9. Private Facebook Groups or Community Access

Best for: Businesses with a loyal customer base that thrives on connection and community (fitness studios, boutiques, cafes, restaurants, salons).

People love feeling like they’re part of something exclusive. A private online community gives your customers behind-the-scenes access, personalized support, and insider perks—all while building deeper relationships with your brand. Plus, it’s an easy way to create a recurring income stream with minimal effort.

Communities foster loyalty. When customers feel connected to your brand (and each other), they’re more likely to engage, buy from you again, and even refer others. Plus, you can offer ongoing value without having to constantly create new products or services.

Examples:

• Yoga Studio: Create a “Members-Only Wellness Club” where you share weekly yoga routines, mindfulness tips, nutrition advice, and exclusive live-streamed classes. Members could also connect with each other, share their progress, and ask questions.
• Restaurant or Cafe: Launch a “VIP Recipe Club” where you share secret recipes, cooking tips, and behind-the-scenes stories about your dishes. You could even host live Q&A sessions or virtual cooking classes. For cafes, you might include coffee brewing tutorials, latte art tips, or seasonal drink recipes.
• Boutique: Build a “Style Insiders” group where you offer early access to new arrivals, personalized styling advice, and exclusive fashion tips. You could also host virtual shopping events, seasonal lookbooks, or Q&A sessions where you help members curate their wardrobes.
• Fitness Studio: Run a “FitFam Accountability Group” where members get weekly workout plans, nutrition tips, and motivational challenges. You could also offer live virtual classes, check-ins, and progress tracking to keep members engaged.
• Salon: Create a “Beauty Secrets Club” where you share haircare tips, product recommendations, tutorials, and seasonal beauty trends. You could even offer live Q&A sessions or virtual consultations as a bonus perk.

How to Start:

1. Choose Your Platform: While Facebook Groups are the most popular option, you could also use platforms like Mighty Networks or Circle if you want more customization. Pair it with a payment platform like Patreon, Kajabi, or even a subscription option on your website.
2. Decide on Perks: Think about what will make your group irresistible. This could include exclusive content (like tutorials or tips), early access to products, discounts, live Q&A sessions, or community challenges. The goal is to offer value they can’t get anywhere else.
3. Set the Price: Depending on the value you’re offering, you could charge anywhere from $5 to $50+ per month. Start small, and as your community grows and you add more perks, you can adjust pricing.
4. Promote Your Community: Use social media, email marketing, and in-store signage to spread the word. Highlight the exclusive benefits and create urgency by offering limited spots or a special launch price.
5. Keep Engagement High: Regularly post new content, ask for feedback, and encourage members to interact with each other. The more engaged your community is, the longer they’ll stick around—and the more valuable it becomes.

Bonus Tip: Run seasonal challenges or exclusive events (like virtual workshops or meet-ups) to keep your community excited and engaged. This adds a fun, interactive element that makes members feel even more connected.

Final Thoughts

Adding digital products to your brick-and-mortar business isn’t just a way to make extra income—it’s a game changer. Whether you’re looking to offset slow seasons, reach a wider audience, or build a more flexible business model, digital products give you the freedom to grow without the extra overhead or burnout.

The best part? You don’t need to be a tech wizard or start from scratch. You already have the expertise—now it’s just about packaging that knowledge in a way that serves your audience and adds value to your business. Whether it’s an online course, a printable, or a membership community, there’s a digital product that fits perfectly with what you’re already doing.

And remember, the key is to start simple. Pick one idea that feels exciting (and manageable!), test it out, and refine as you go. The more you experiment, the more you’ll find what resonates with your audience—and the more confident you’ll become in this new revenue stream.

💡 Need help brainstorming the perfect product for your audience? Check out How to Use ChatGPT for Digital Product Ideas—it’s a simple (and free!) way to generate product ideas your customers will actually want to buy.

❗️ If you want a step-by-step roadmap to creating your first digital product, join Digital Wealth Academy. You’ll learn exactly how to create and market your digital products like a pro, even if you’ve never sold anything online before.

Ready to unlock a new income stream and future-proof your business? Let’s get started! 🚀